FRIDAY, MAY 17, 2019

Short Par 4 members receive a box of apparel from such brand-name companies as Puma, Nike, Travis Mathew and Callaway either monthly or every other month, depending on the subscription. [Photo: Short Par 4]

Imagine a short par-4 hole design where there is no risk, just reward.

That is exactly what Short Par 4, a golf apparel box subscription company, is banking on. Now in its fifth year, Short Par 4 offers a varied selection of subscriptions and brands — including Under Armour, Nike, Travis Mathew and Linksoul. The hand-curated boxes are then delivered to your doorstep each month.

While the apparel box subscription concept is not new, Short Par 4 has two high-profile ambassadors — Rickie Fowler and Lexi Thompson — that are helping the brand move to the forefront in the golf marketplace.

 

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Dean Knuth had visions of being a major league pitcher. He, however, lacked heat as in a fastball. 

After years of serving in the Navy and working with the U.S Golf Association, Knuth delivered a new pitch. He created Knuth Golf and introduced the High Heat line of clubs that were designed for the average golfer in mind. 

TEI contributor Gary Van Sickle recently sat down with the 72-year-old Knuth to discuss life in baseball, the Navy and, of course, golf.

TEI Inbox

QUESTION OF THE WEEK
How much does the look of a club matter, and are you looking for? 

Email us and we will publish reader responses in the May 24 issue. Please include your first and last name, along with city and state of residence. 

 Read responses to last week's question: Who will win the PGA Championship, and why?

 

FROM THE INDUSTRY
Puma Golf disclosed the apparel scripting for spokesmen Bryson DeChambeau, Rickie Fowler and Gary Woodland for this week’s PGA Championship in Farmingdale, N.Y. With a nod to the “warning” sign before the first tee at Bethpage State Park’s Black Course, Puma designers created a limited-edition Warning Pack of gear.
Imperial Headwear has extended its business deal with Nextgengolf, the apparel manufacturer announced. Nextgengolf, which recently was acquired by the PGA of America, operates the National Collegiate Club Golf Association, the National High School Golf Association and the City Tour.
The winners on four major professional tours during the past weekend had one thing in common: all wore footwear with Champ cleats. The winners of the PGA Tour’s AT&T Byron Nelson, the European Tour’s British Masters, the Champions Tour’s Regions Tradition and the Web.com Tour’s KC Golf Classic wore a variety of manufacturers’ shoes that featured replaceable Champ cleats.
Global Value Commerce has launched a giveaway this week to coincide with the PGA Championship. Through today, visitors to GlobalGolf.com can enter a drawing for a chance to win a year’s supply of TaylorMade golf balls.
Golftec recorded the most successful first quarter in the company’s history, providing 250,000-plus golf lessons and increasing year-over-year merchandise sales by 20-plus percent. During the first three months of the year, Golftec also opened five new or remodeled centers.
NextLinks, a technology-driven golf-entertainment company, introduced the NextLinks Smart Green synthetic putting green. The technology, which is available to golf courses, entertainment complexes, bars and restaurants, features NextLinks’ software-and-laser-light-driven putting games. NextLinks’ first installation, at Indian Wells in Palm Springs, Calif., has led the resort’s “Shots in the Night” program.
Golftec will offer special pricing on lessons, swing evaluations and club fitting in honor of Father’s Day. The specials will be available through June 16.
Billy Casper Golf will celebrate its one-year anniversary aligned with Topgolf’s Toptracer Range platform this week. The program, which has been branded as Launchbox Golf, will be celebrated today through Sunday at 1757 Golf Club in Dulles, Va.

Players who used Lamkin grips claimed three of the top five spots, including the winner, at the Champions Tour’s recent Regions Tradition. The winner played the Deep Etched Pistol Full Cord model.

 
           
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