FRIDAY, SEPTEMBER 13, 2019

A performance club with a forged feel is how Callaway Golf officials are describing the Epic Forged irons. The body is made of 1025 carbon steel, which contributes to the feel but is not as strong as the cast body of the previous Epic irons. [Photo: Callaway Golf]

It’s an age-old question for golf equipment manufacturers: How much are golfers willing to pay for clubs? Apparently, the answer is: Some will pay more than others. 

As a result, Callaway Golf has entered into the premium space with its Epic Forged irons, which retail for $300 per club. The next question is: Can they deliver results?

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QUESTION OF THE WEEK
What advancement in club development would you like to see in the next five years?

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The Equipment Insider invites reader comment. Write to editor Stuart Hall at shall@morningread.com. Please provide your name and city of residence. If your comment is selected for publication, The Equipment Insider will contact you to verify the authenticity of the email and confirm your identity. We will not publish your email address. We reserve the right to edit for clarity and brevity.

 

FROM THE INDUSTRY
Lynx Golf introduced LynxGolfUSA.com and coincided the website’s launch with new social-media channels on Facebook, Twitter and Instagram and the manufacturer's new Black Cat Series of clubs.
Cleveland Golf announced the release of the Frontline series of putters, effective Sept. 13 in North America. Frontline comes in four styles – three mallets and a blade – and with two hosel designs.
Club Champion expanded to 18 months its no-interest payment plan on club purchases made with the Synchrony Sport card, if paid in full. Club Champion had offered a six-month version of the program.
Galway Bay’s rain gear has earned the distinction of “best rain gear of 2019” from MyGolfSpy.com. The equipment-review website’s panelists rated 28 entries for their waterproofing, comfort, breathability and fit.
Tour Edge’s HL4 Iron-Wood was recognized as “Best Value Utility Iron” in MyGolfSpy’s recent testing. MyGolfSpy tested 14 utility irons and determined that the HL4 model, priced at $89.99, beats its competitors, which average $245 per club, Tour Edge reported from the testing.
Cleveland Golf announced the introduction of the Launcher HB Turbo driver and fairway woods. The clubs will be available in North America beginning Oct. 4.
Golficity, an online source for golf news and instruction, recently reported that recreational golfers prefer shoes with replaceable cleats instead of spikeless footwear. The sampling supports recent winning results on the major professional tours.
Ahead has created a specially-priced headwear collection for golf clubs to use in promoting Breast Cancer Awareness Month in October. The 27-piece “Show Your Support, Wear Pink” collection offers nine pieces each of three styles of Kate Lord headwear, with the package priced at $290.25.
Big Max reported that its lead in the push-cart and golf-bag markets has grown in Europe. Citing recent Golf Datatech data for the first half of 2019 in the German-speaking market, which Big Max said is a marker for the wider market in continental Europe, Big Max owns 42.7 percent of the push-cart market and 24.75 percent in the golf-bag category.
The Volvik Vivid XT golf ball took center stage at the World Long Drive Championship in Thackerville, Okla. Kyle Berkshire, a Volvik staff player, won the contest with a drive of 407 yards.
Scott McCarron, a Tour Edge Exotics staff player, finished second at the recent Shaw Charity Classic, running the equipment maker’s total to 26 victories or runners-up finishes in the past 44 events on the Champions Tour. McCarron, who has won five times since switching to Tour Edge Exotics clubs, leads the Champions Tour in earnings this season.
The winner of the Tour Championship wore cleated footwear, making 43 winners who wore replaceable-cleat technology for the recently completed PGA Tour season. Among the 43 winners were the four major champions and the winners of the FedEx Cup and the Players Championship, according to PrideSports, which manufactures the Softspikes and Champ brands.
 
           
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